Engaging with stakeholders


In line with its Corporate Communications and Engagement Strategy, Sibanye communicates with key stakeholders on a regular basis to keep them informed of developments.

The development of the Corporate Communications and Engagement Strategy entailed:

  • a review of the existing communications framework and practices;
  • an external environmental scan;
  • the development of communications and engagement objectives and guiding principles; and
  • the establishment of monitoring, evaluation and performance management arrangements.

The strategy developed in 2013 will remain under review and is a dynamic document to be updated from time to time.

Sibanye’s engagement strategy is based on six objectives, supporting the delivery of its corporate objectives, which are to:

1. Promote the Sibanye brand

  • Position and strengthen the brand among key stakeholders
  • Inculcate the Group pay-off line – ‘We are one’ – as a philosophy to engender a sense of ownership and accountability necessary to realise its vision
  • Build brand awareness and legitimacy
  • Achieve sustainable brand value

2. Build credibility and trust in Sibanye

  • Influence and work alongside stakeholders to deliver on its vision
  • Deliver on its promises

3. Build a new corporate culture for Sibanye by increasing awareness of its vision, mission, aims, objectives and values

  • Employees are aligned with the Group’s purpose, vision and values and understand what is needed of them to make a meaningful contribution
  • Employee engagement and achievement of organisational effectiveness

4. Improve communications and engagement capability and capacity of staff across the organisation and ensure resources are used to maximum effect

  • Building capability among the communications staff is central to achieving the objectives of the Communications and Engagement Strategy
  • Achievement of vision hinges on every manager becoming a communicating leader

5. Establish two-way internal communication across the Group

  • Checking that messages reach internal target audiences and employees, and closing the loop to ensure that messages are understood and internalised
  • Providing an opportunity for employee contribution
  • Ensuring clarity on management’s role in communication

6. Provide high-quality, efficient and effective communication and engagement between Sibanye and external communities

  • Influence and work alongside key stakeholders
  • Ensure understanding of the Sibanye portfolio of projects and impacts on communities
  • Consistent messaging to stakeholders


Stakeholder groups

Local and provincial government

Some specific stakeholders

  • West Rand District Municipality
  • Westonaria Local Municipality
  • Merafong Local Municipality
  • Matjhabeng Local Municipality
  • Masilonyana Local Municipality
  • Lejweleputswa District Municipality
  • Gauteng Provincial Government
  • Free State Provincial Government

National government

Some specific stakeholders

  • Department of Mineral Resources (DMR)
  • Department of Labour (DoL)
  • Department of Education (DoE)
  • Department of Higher Education
  • Department of Environmental Affairs (DEA)
  • Department of Water Affairs (DWA)
  • Department of Health (DoH)
  • Department of Rural Development and Land Reform
  • Portfolio Committee on Mineral Resources
  • National Treasury

Non-governmental organisations (NGOs)

Some specific stakeholders

  • Wildlife and Environment Society of South Africa
  • Earthlife Africa
  • Federation for a Sustainable Environment
  • Groundwork South Africa

Forums/key institutions

Some specific stakeholders

  • Chamber of Mines of South Africa
  • Suppliers/contractors
  • West Rand District Mining Forum
  • Merafong Community Mining Forum
  • Far West Rand Dolomitic Water Association

Organised labour

Some specific stakeholders

  • NUM
  • Solidarity
  • UASA
  • AMCU
  • Sibanye Group Leadership Forum


Some specific stakeholders

  • DMR
  • DWA
  • DEA
  • National Nuclear Regulator (NNR)
  • National Energy Regulator of South Africa
  • JSE
  • NYSE/US Securities and Exchange Commission (SEC)


Some specific stakeholders

  • Tin City
  • Kokosi
  • Theunissen
  • Welkom
  • Virginia
  • Blybank
  • Hillshaven
  • Glenharvie
  • Fochville
  • Bekkersdal
  • Simunye
  • Farmers/landowners


Some specific stakeholders

  • National media
  • Regional newspapers and broadcasters
  • Local newspapers and broadcasters
  • Specialist trade media
  • Information websites
  • Community media


Some specific stakeholders

  • Sibanye Board of directors
  • Employees
  • Sibanye Executive Committee (Exco)
  • Investors/providers of capital (shareholders and banks)
  • Retired employees
  • Families of employees
  • Mining units
  • Board committees (particularly Safety, Health and Sustainable Development, Social and Ethics, Audit and Risk)